管理資訊系統

Management Information Systems: Managing the Digital Firm 14/e

+作者:

Laudon

+年份:
2016 年14 版
+ISBN:
9781292094007
+書號:
CS0390PC
+規格:
平裝/彩色
+頁數:
672
+出版商:
Pearson(Asia)
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

NEW! Up to date topics, including:

  • Social, Mobile, Local: New e-commerce content in Chapter 10 describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
  • Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.
  • Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM and ERP); Chapter 10 (e-commerce); and Chapter 13 (cloud-based systems development).
  • Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.
  •  
    • Consumerization of IT and BYOD
    • Internet of Things
    • Visual Web
    • Location analytics
    • Location-based services (geosocial, geoadvertising, geoinformation services
    • Building an e-commerce presence
    • Wearable computers
    • Mobile application development, mobile and native app
    • Operational intelligence
    • Expanded coverage of business analytics including big data analytics
    • Software-defined networking
    • 3-D printing
    • Quantum computing
    • Two-factor authentication
    • Ransomware
    • Chief data officer
    • MOOCs

Kenneth Laudon - New York University
Jane Laudon - Azimuth Information Systems

Part One: Organizations, Management, and the Networked Enterprise
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
Part Two: Information Technology Infrastructure
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
Part Three: Key System Applications for the Digital Age
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-Commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
Part Four: Building and Managing Systems
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems