管理資訊系統

Management Information Systems: Managing the Digital Firm 13/e

+作者:

Laudon

+年份:
2014 年13 版
+ISBN:
027378997X
+書號:
CS0364PC
+規格:
平裝/彩色
+頁數:
640
+出版商:
Pearson(Asia)
+參考資訊:
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For undergraduate and graduate Management Information Systems courses.
Laudon and Laudon continue to define the MIS course with their latest comprehensive text.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. 
Connect IS concepts to the business world: New Business Cases and Examples. This text helps students see the connection between IS and business performance through its use of relevant and current business cases and examples. Examples of the highlighted companies include:
•Google
•Facebook
•The New Yorker
•Yankees
•Procter & Gamble
•Walmart
Keep your students up-to-date: New Topics and Trends. Examples of new topics covered in this edition include: 
•The emergence of cloud computing
•The growth of a mobile digital business platform based on smartphones
•The use of social networks by managers to achieve business standards 
See the concepts in action: Online Video Cases. Students' can watch short videos online–either in-class or at home–and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases–30 videos in all–that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter. 
•In addition, there are 15 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.
Place students in the decision-maker’s role: Management Decision Problems. Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills. 
Spark classroom discussion: Interactive Sessions. Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom—or online discussion boards—to stimulate student interest and active learning. Each case concludes with two types of activities: 
•The case study questions provide topics for in-class or online discussion, or written assignments.
•MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.
Get students to apply what they’ve learned: Hands-On MIS Project. Every chapter concludes with a Hands-on MIS Projects section containing three types of projects: 
•Two management decision problems. 
•A hands-on application software exercise using Microsoft Excel, Access, or webpage and blog creation tools.
•A project that develops Internet business skills. 
Dirt Bikes USA running case in myMISlab provides additional hands-on projects for each chapter.
Have students practice team skills in an IS setting: Collaboration and Team Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative Google site.
OTHER POINTS OF DISTINCTION
Make it about collaboration: myMISlab featuring SharePoint hosting. myMISlab is now available with Management Information Systems —helping you bring a greater software applications emphasis to your class. Also, included is myitlab—Pearson’s online Microsoft® Office simulation software that’s currently used by thousands of students—which allows your students to gain practical skills in the use of spreadsheet and database software. End-of chapter applications are tied to this unique tutorial.
•SharePoint Access. A turnkey collaboration application in the form of Microsoft’s SharePoint is ready for your class. No need to worry about coordinating through your school’s computer lab and server. Monitor your students’ activities as they work through their teamwork assignments—all from within myMISlab.
Gain access to additional material on forty different topics: Learning Tracks. The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage on forty different topics. The Learning Tracks sections at the end of each chapter direct students to short essays or additional chapters in myMISlab. This supplementary content takes students deeper into MIS topics, concepts, and debates, reviews basic technology concepts in hardware, software, database design, telecommunications, and other areas, and provides additional hands-on software instruction. 
•This edition includes Learning Tracks on: 
?Cloud computing
?Managing knowledge and collaboration
?Creating a pivot table with Microsoft Excel PowerPivot
?The mobile digital platform
?Business process management
Familiarize students with the Association to Advance Collegiate Schools of Business: AACSB Learning Outcomes. This text supports the efforts of AACSB to encourage assessment-based education. The front and end papers of this edition identify AACSB student learning objectives and anticipated outcomes for the Hands-on MIS projects. The Instructor Resource Center and myMISlab contain a more inclusive and detailed assessment matrix that identifies the learning objectives of each chapter and points to all the available assessment tools. 

New To This Edition
•The thirteenth edition features all new opening, closing, and Interactive Session cases. 
•Chapter-opening cases have been expanded and new case study questions have been added.
•More online cases: MIS Classic Cases, consisting of 5 outstanding cases from previous editions on companies such as Kmart or Blockbuster/Netflix, will be available on the book’s Web site. In addition, all of the chapter-ending cases from the previous edition (MIS12e) will be available online. 
•The text, figures, tables, and cases have been updated through November 2012 with the latest sources from industry and MIS research.
New topics include: 
•Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Includes detailed discussion of enterprise (internal corporate) social networking as well as social networking in e-commerce.
•Big Data: Chapter 6 on Databases and Information Management rewritten to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.
•Cloud Computing: Expanded and updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new chapter-ending case on Amazon’s cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM); and Chapter 13 (cloud-based systems development and component-based development). 
•Social e-commerce
•Social graph
•Social marketing
•Social search
•Social customer relationship management (CRM)
•Transformation of business computing: mobile business platform
Apps ecosystem
•BYOD (Bring Your Own Device) and mobile device management
•Tablet computers
•Android, iOS, and Chrome operating systems
•Mobile application development
•Microblogging
•Office 2013
•Windows 8
•Cyberlockers
•Cyberwarfare
•Developing a Web presence
•HTML5
•IPv6
•Responsive Web design
•Siri
•Software-defined networking
•3-D printing

Kenneth C. Laudon - New York University
Jane P. Laudon - Azimuth Information Systems

PART I. ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
PART II. INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
PART III. KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-Commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
PART IV. BUILDING AND MANAGING SYSTEMS
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems